Situated in Valencia, the third largest city in Spain after Madrid and Barcelona, this delightful smartphone store was especially designed by Masquespacio for Doctor Manzana, which is known as a prestigious brand in the field of technical service for smartphones and tablets.
By cleverly mixing the galvanized steel sheets with the elegant white furniture units, the designers successfully created a contemporary, industrial but very welcoming space for the store.
Taking inspiration from a phone’s touchscreen reflection that creates an angle of 54 degrees, Masquespacio Ana Milena Hernández Palacios, the creative director of Masquespacio, affirmed that “Talking about the colors- as we started from a company name allied with a doctor-we wanted to create a concept based on a hospital. However as we did not want to create a conventional design, we discarded this option, but maintained blue and green as a reference to the first word in the company’s brand name.”
Photographs by David Rodríguez