Located near Oxford Circus in London, UK, the Ethos Foods is a self-service vegetarian restaurant
which was created through the collaboration
of the I-AM architectural practice with the entrepreneur Jessica
The design focuses on the customer, so the interior has a very
carefully considered layout that allows easy flow with a dynamic dining
environment and instead of having the typical self-service buffets the
project uses dishes to present the products in a more appealing manner.
The overall tones are neutral with touches of blue, gold or silver to
make the interior more elegant and several birch trees stand out as a
natural element into the design adding an organic element with their
over 4 meter heights.
Ceramic tiles were combined with brick slips and Iroko timber and the
stainless steel or brass finishes complete the ambiance. The counter
and food displays have black Port Laurent and white Calcatta marble
finishes with timber and the façade brings together vertical Iroko wood
panels with the glass shopfront offering glimpses of the gold, blue and
dark grey tones behind.